Italy: average opening rate of marketing e-mails 2017-2018, by industry

This statistic shows the average opening rate of marketing e-mails in Italy in 2017 and 2018, by industry. According to data provided by MailUp, the opening rate of marketing e-mails of the B2C industry grew by 18.7 percent as of 2018, whereas the rate of marketing e-mails of the B2B commerce slightly dropped from 27.3 percent to 27 percent in 2018.

Average opening rate of marketing e-mails in Italy in 2017 and 2018, by industry

20172018
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Source

In cooperation with
MailUp
Release date

2019

Region

Italy

Survey time period

2017 and 2018

Supplementary notes

Data is based on emails sent through MailUp platform.

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Statistics on "B2B marketing "

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