Main factors for positive opinion K-beauty products in Europe 2018

This statistic presents the result of a survey about the main positive aspects for consumers' impression on Korean beauty products in Europe in 2018. That year, around 21.3 percent of respondents in Europe stated the positive effect and good quality are the main positive aspects for the consumers' impression on Korean beauty products.

Main positive aspects for consumers' impression on Korean beauty products in the Europe in 2018

Share of respondents
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Sources

Release date

February 2019

Region

Europe, South Korea

Survey time period

November 19 to December 10, 2018

Number of respondents

851 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty contents

Method of interview

Online panel

Supplementary notes

Includes respondents in France, the United Kingdom, Russia and Turkey.
Original question: "What do you think influences the impression on Korean beauty products in a positive way?"

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