Forecasted IT and digital market growth in Thailand 2019, by type

The value of digital services in Thailand was forecasted to grow by 34 percent, indicating the highest growth rate among other segments in the IT and digital market. This was followed by smart devices. In Thailand, one of the fastest-growing digital services is digital advertising. Since online business channels have been showing success, digital advertising spending seemed to also increase on a yearly basis for various industries.

Digital advertising

  Since the Thai government introduced an economic model, Thailand 4.0 in 2016, the digitalization of things became crucial in economic and commercial activities. Traditional advertisements on publications such as newspapers and magazines were reduced, and digital advertising became a popular choice among marketers and advertisers. The expenditure of digital advertising in Thailand had been steadily increasing since 2012, with a forecast to drastically reach around 22.19 billion Thai baht in 2020.

Leading spenders on digital advertising

  Unsurprisingly, many sectors in Thailand have adapted their conventional advertising methods to correspond with the current digital economy. In 2020, the motor vehicle sector was the highest spender on digital advertising in Thailand, accounting for 14 percent of the total digital advertising expenditure in the country. In addition, Facebook ads appeared to be the most popular platform for the motor vehicle sector to launch its digital advertisements in 2019.

Forecasted growth rate of the IT and digital market value in Thailand in 2019, by type

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Sources

Release date

January 2019

Region

Thailand

Survey time period

2017

Supplementary notes

* Forecast.

One Thai baht equals 0.031 U.S dollars and 0.028 euros (as of May 2019).

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Statistics on "The digital market in Thailand"

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