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Important sustainability features for webshop customers in Sweden 2019

This statistic displays features that webshop customers find important, regarding sustainability when online shopping in Sweden in 2019. 17 percent of the respondents found it very important to be able to see the impact that the production process has on the environment.

Features that customers find important regarding sustainability when online shopping in Sweden in 2019

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Release date

May 2019



Survey time period

Q1 2019

Number of respondents

7,655‬ respondents*

Age group

18-79 years

Special properties

shopped online

Method of interview

Online panel

Supplementary notes

*1,532 respondents in February 2019, 1,506 respondents in March 2019, 1,471 and 3,146 respondents in April 2019.

This question was phrased by the source as follows: "Hur viktigt är följande för dig när du handlar en produkt i en webbutik?"

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Statistics on "E-commerce in Sweden"

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