In recent years, it has become increasingly important to the consumer to read up on a product, business, or service before spending any money. In 2021, nearly ** percent of online shoppers typically read between *** and *** customer reviews before making a purchasing decision. Less than *** in *** shoppers did not have a habit of reading customer reviews before buying.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bizrate Insights. (April 8, 2021). How many reviews do you typically read before you make a decision to purchase? [Graph]. In Statista. Retrieved November 23, 2025, from https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/
Bizrate Insights. "How many reviews do you typically read before you make a decision to purchase?." Chart. April 8, 2021. Statista. Accessed November 23, 2025. https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/
Bizrate Insights. (2021). How many reviews do you typically read before you make a decision to purchase?. Statista. Statista Inc.. Accessed: November 23, 2025. https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/
Bizrate Insights. "How Many Reviews Do You Typically Read before You Make a Decision to Purchase?." Statista, Statista Inc., 8 Apr 2021, https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/
Bizrate Insights, How many reviews do you typically read before you make a decision to purchase? Statista, https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/ (last visited November 23, 2025)
How many reviews do you typically read before you make a decision to purchase? [Graph], Bizrate Insights, April 8, 2021. [Online]. Available: https://www.statista.com/statistics/1020836/share-of-shoppers-reading-reviews-before-purchase/
