Name: Global mobile shopping app user acquisition costs 2019, by type
Creator: Statista

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This statistic presents the average mobile shopping app user acquisition costs worldwide as of March 2019, sorted by type. According to the findings, the average cost-to-install for a brand commerce app in 2019 was comparatively low at 2.67 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 56.81 U.S. dollars in total.

Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)

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Release date

June 2019

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Region

Worldwide

Survey time period

April 1, 2018 to March 31, 2019

Supplementary notes

Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events

Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].