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Global mobile shopping app user acquisition costs 2019, by type
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Global mobile shopping app user acquisition costs 2019, by type
Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)
by J. Clement,
last edited
Jul 1, 2019
This statistic presents the average mobile shopping app user acquisition costs worldwide as of March 2019, sorted by type. According to the findings, the average cost-to-install for a brand commerce app in 2019 was comparatively low at 2.67 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 56.81 U.S. dollars in total.
Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)
| Cost-to-install | Cost-to-register | Cost-to-purchase | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Cost-to-install | Cost-to-register | Cost-to-purchase | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by J. Clement,
last edited
Jul 1, 2019
This statistic presents the average mobile shopping app user acquisition costs worldwide as of March 2019, sorted by type. According to the findings, the average cost-to-install for a brand commerce app in 2019 was comparatively low at 2.67 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 56.81 U.S. dollars in total.
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- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- April 1, 2018 to March 31, 2019
- Supplementary notes
-
Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events
Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- April 1, 2018 to March 31, 2019
- Supplementary notes
-
Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events
Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Average time from global shopping apps install to purchase 2018, by type
- Global mobile shopping app cost-to-install 2019, by region
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