Mobile shopping app user acquisition costs worldwide by type 2020

This statistic presents the average mobile shopping app user acquisition costs worldwide as of April 2020, sorted by type. According to Adjust, the average cost-to-install for a marketplace app was comparatively low at 2.02 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 32.44 U.S. dollars in total.

Mobile shopping app user acquisition costs worldwide as of April 2020, by type (in U.S. dollars)

Characteristic	Cost-to-install	Cost-to-register	Cost-to-purchase
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Release date

June 2020

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Region

Worldwide

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

Data is based on 129 apps, 558 million clicks, 53 billion ad impressions across 10 million installs and 2 million first-time events.

Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Nike, Lululemon, Levi's]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Wish, Amazon, GOAT]
Coupon & Reward Apps: An app that allows users to earn cashback on mobile purchases to loyalty programs that offer perks and incentives to influence buyer behavior. [Example: Groupon, Ibotta, RetailMeNot].

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