Global mobile shopping app user acquisition rate 2017-2019

This statistic presents the average mobile shopping app user acquisition rate worldwide from 2017 to 2019. According to the findings, the average install-to-register rate of a mobile shopping app increased to 29.8 percent in 2019, up from 17.5 percent in the previous year.

Mobile shopping app user acquisition rate worldwide from 2017 to 2019

Install-to-registerInstall-to-purchase
201929.8%10.5%
201817.5%7%
201714.6%5.9%
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Source

Release date

June 2019

Region

Worldwide

Survey time period

2017 to 2019

Supplementary notes

Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events

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Statistics on "Mobile commerce in the United States"

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