• Mobile shopping app user acquisition rate by region 2020

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This statistic presents the average mobile shopping app user acquisition rate worldwide as of April 2020, sorted by region. According to Adjust, the average install-to-register rate of mobile shopping apps in Latin America was 28.6 percent.

Mobile shopping app user acquisition rate worldwide as of April 2020, by region (in U.S. dollars)

	Install-to-register	Install-to-purchase
APAC	22.5%	4.7%
EMEA	48.2%	13.6%
LATAM	28.6%	6.2%
NA	45.1%	27.6%

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Release date

June 2020

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Region

Worldwide

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

Data is based on 129 apps, 558 million clicks, 53 billion ad impressions across 10 million installs and 2 million first-time events.

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