In 2020, the social media advertising made up around 10.3 percent of the total online ad revenue in China. E-commerce advertising and search engine advertising were the largest segments in the Chinese online ad market.
Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023
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iResearch. (September 14, 2021). Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023 [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1021553/china-social-media-advertising-revenue-share/
iResearch. "Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023." Chart. September 14, 2021. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1021553/china-social-media-advertising-revenue-share/
iResearch. (2021). Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1021553/china-social-media-advertising-revenue-share/
iResearch. "Share of Social Media Advertisement in The Total Online Advertising Revenue in China from 2015 to 2020 with a Forecast until 2023." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021553/china-social-media-advertising-revenue-share/
iResearch, Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023 Statista, https://www.statista.com/statistics/1021553/china-social-media-advertising-revenue-share/ (last visited August 17, 2022)