Social media ads share in online ad revenue in China 2015-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, the social media advertising made up around 10.3 percent of the total online ad revenue in China. E-commerce advertising and search engine advertising were the largest segments in the Chinese online ad market.

Share of social media advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023

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Release date

September 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

*Estimate.

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