In 2020, the short video advertising revenue made up about 17.4 percent of the total online ad spending in China and the share was expected to surpass 25 percent by 2023. E-commerce advertising and search engine advertising were the two major segment in China's online ad market.
Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023
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iResearch. (September 14, 2021). Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1021574/china-short-video-advertising-revenue-share/
iResearch. "Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023." Chart. September 14, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1021574/china-short-video-advertising-revenue-share/
iResearch. (2021). Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1021574/china-short-video-advertising-revenue-share/
iResearch. "Share of Short Video Advertisement in The Total Advertising Revenue in China in 2018 and 2020 with a Forecast until 2023." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021574/china-short-video-advertising-revenue-share/
iResearch, Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023 Statista, https://www.statista.com/statistics/1021574/china-short-video-advertising-revenue-share/ (last visited July 01, 2022)