Italy: reasons for investing in DTS advertising 2018

This graph shows the result of a survey about the reasons for investing in DTS (Drive-to-Store) advertising in Italy in 2018. According to data, the most widespread purpose why respondents were willing to invest in DTS advertisings was for the impact on sales and visits that this type of advertising campaigns had, chosen by 24 percent of interviewees.

Reasons for investing in DTS (Drive-to-Store) advertising in Italy in 2018

Share of respondents
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Release date

June 2019



Survey time period


Number of respondents


Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

* In US, France, Canada, Belgium, Spain, UK, Italy and Singapore.

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