According to an annual study focusing on the use of social media platforms for art-related purposes, Facebook has gradually lost ground to Instagram since 2016. As of January 2022, while roughly 71 percent of surveyed art buyers worldwide claimed to use Instagram for art-related purposes, only 17 percent said to rely on Facebook for the same reason.
Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022
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Statistics on Digitalization of the arts and culture sector worldwide
Art market
8
- Premium Statistic Global online sales of the art and antiques market 2013-2021
- Premium Statistic Online & offline sales volume share at art auctions in selected global countries 2021
- Premium Statistic Online & offline sales share value of art auctions in selected global countries 2021
- Premium Statistic Global art buying preferences 2014-2022, by buying method
- Premium Statistic Share of global art buyers who bought art via online channels 2014-2022
- Premium Statistic Most common fine art mediums bought online worldwide 2014-2022
- Premium Statistic Share of global art buyers purchasing art and collectibles online 2022, by amount
- Premium Statistic Leading channels used by HNW art collectors to purchase art worldwide 2021
NFT art market
6
- Premium Statistic Sales value of art and collectibles NFTs worldwide 2019-2021
- Premium Statistic NFT sales in the art segment worldwide in the last 30 days January 2023, by type
- Premium Statistic NFT sales value in the art segment worldwide in the last 30 days January 2023
- Premium Statistic Online art platforms planning to adopt blockchain technology worldwide 2019-2021
- Premium Statistic Total visits to digital art market website superrare.com worldwide 2021-2022
- Premium Statistic Share of visits to digital art market superrare.com worldwide 2022, by country
Museums and galleries
8
- Premium Statistic Budget share dedicated to digital activities by museums worldwide 2021
- Premium Statistic Share of global museums with dedicated personnel for digital activities 2021
- Premium Statistic COVID-19 impact on digital activities of museums worldwide as of May 2021
- Premium Statistic New technologies planned to be implemented by museums worldwide May 2021
- Premium Statistic Accounting and sales technologies to be implemented by museums worldwide May 2021
- Premium Statistic Marketing tools planned to be used by museums worldwide as of May 2021
- Premium Statistic Museums with the most social media followers worldwide 2021
- Basic Statistic Unique visitor count of Smithsonian Institution's websites in the U.S. 2017-2022
Theater and performing arts
4
- Premium Statistic Most visited performing arts websites worldwide December 2022
- Premium Statistic Most popular Broadway shows on Instagram 2023, by number of followers
- Premium Statistic Most popular Broadway shows on Twitter 2023, by number of followers
- Premium Statistic Most popular Broadway shows on Facebook 2023, by number of likes
Online arts and cultural engagement
7
- Premium Statistic Global interest in trying virtual or online experiences 2022
- Premium Statistic Global interest in metaverse experiences 2022, by generation
- Premium Statistic Main reasons why individuals paid for online arts activities in the U.S. April 2021
- Premium Statistic Online arts and cultural engagement in the U.S. 2021, by activity
- Premium Statistic Online arts and cultural engagement in the U.S. 2021, by ethnicity
- Premium Statistic Online cultural engagement during the COVID-19 pandemic in the UK 2022
- Premium Statistic Online vs. in-person cultural engagement in the UK 2021
Further related statistics
17
- Share of auction houses online 2005 and 2018
- Most commonly exhibited artists worldwide in 2017, by number of artworks
- Top cities worldwide in 2017, by number of major art fairs
- Sotheby's: distribution of lots sold online vs offline 2018
- Sotheby's: distribution of new bidders online vs offline 2018
- Most expensive sales at auction by female artists worldwide as of 2014
- Art market: number of employees in the auction area
- High net worth art collectors level of use of online platforms 2018
- Art dealers' opinions on how online transaction volume will change in future 2017
- Most expensive sales at auction by living artists worldwide between 2011 and 2014
- Art market: number of auction companies by country
- Advantages of buying art online according to international buyers 2015
- Art market: number of dealer businesses by country 2015
- Most collectible living artists worldwide from 2011 to 2016, by value of sales
- Amount of money spent online by art buyers worldwide as of April 2014
- Sales structure of works of art and antiques in Poland 2021, by channel
- Industry revenue of “dance companies“ in New York 2012-2024
Further Content: You might find this interesting as well
Statistics
- Share of auction houses online 2005 and 2018
- Most commonly exhibited artists worldwide in 2017, by number of artworks
- Top cities worldwide in 2017, by number of major art fairs
- Sotheby's: distribution of lots sold online vs offline 2018
- Sotheby's: distribution of new bidders online vs offline 2018
- Most expensive sales at auction by female artists worldwide as of 2014
- Art market: number of employees in the auction area
- High net worth art collectors level of use of online platforms 2018
- Art dealers' opinions on how online transaction volume will change in future 2017
- Most expensive sales at auction by living artists worldwide between 2011 and 2014
- Art market: number of auction companies by country
- Advantages of buying art online according to international buyers 2015
- Art market: number of dealer businesses by country 2015
- Most collectible living artists worldwide from 2011 to 2016, by value of sales
- Amount of money spent online by art buyers worldwide as of April 2014
- Sales structure of works of art and antiques in Poland 2021, by channel
- Industry revenue of “dance companies“ in New York 2012-2024
Hiscox. (April 25, 2022). Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022 [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022." Chart. April 25, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. (2022). Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022. Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social Media Platforms Most Commonly Used for Art-related Purposes Worldwide from 2015 to 2022." Statista, Statista Inc., 25 Apr 2022, https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox, Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022 Statista, https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/ (last visited February 09, 2023)
Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022 [Graph], Hiscox, April 25, 2022. [Online]. Available: https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/