Facebook vs. Instagram: platform most used for art worldwide 2015-2022

Published by Statista Research Department, May 19, 2022
According to an annual study focusing on the use of social media platforms for art-related purposes, Facebook has gradually lost ground to Instagram since 2016. As of January 2022, while roughly 71 percent of surveyed art buyers worldwide claimed to use Instagram for art-related purposes, only 17 percent said to rely on Facebook for the same reason.

Social media platforms most commonly used for art-related purposes worldwide from 2015 to 2022

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Release date

April 2022

Region

Worldwide

Survey time period

2015 to 2022

Number of respondents

595 respondents

Age group

18 years and older

Special properties

art buyers

Supplementary notes

*As of January 2022. Figures for 2020 as of September. Data from 2014 to 2019 as of April.
The survey question was phrased by the source as follows: "Which social media platform do you use most for art-related purposes?".

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