As of January 2025, the majority of Instagram users in Switzerland were women, accounting for 51.8 percent of the social media platform's user base. Overall, women aged 25 to 34 years made up the largest user base, accounting for a total of 14.1 of the platform's audience in the country, followed by men aged of the same age group, with 14 percent. Additionally, those aged 65 years and over made up just 4.4 percent of Instagram's audience in Switzerland.
Distribution of Instagram users in Switzerland as of January 2025, by age group and gender
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NapoleonCat. (February 1, 2025). Distribution of Instagram users in Switzerland as of January 2025, by age group and gender [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram users in Switzerland as of January 2025, by age group and gender ." Chart. February 1, 2025. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed
NapoleonCat. (2025). Distribution of Instagram users in Switzerland as of January 2025, by age group and gender . Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed
NapoleonCat. "Distribution of Instagram Users in Switzerland as of January 2025, by Age Group and Gender ." Statista, Statista Inc., 1 Feb 2025, https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed
NapoleonCat, Distribution of Instagram users in Switzerland as of January 2025, by age group and gender Statista, https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed (last visited February 15, 2025)
Distribution of Instagram users in Switzerland as of January 2025, by age group and gender [Graph], NapoleonCat, February 1, 2025. [Online]. Available: https://www.statista.com/statistics/1022016/instagram-users-switzerland-age-gender/?__sso_cookie_checker=failed