Impossible was by far the fastest-growing frozen meat substitute brand in the United States in mid-2023. During the 12 weeks ended August 13, 2023, the Impossible brand witnessed a 16.4 percent growth in sales. It was the only brand with any growth in the category.
Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023
Total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended August 13, 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Frozen & Refrigerated Buyer. (September 29, 2023). Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed
Frozen & Refrigerated Buyer. "Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023." Chart. September 29, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed
Frozen & Refrigerated Buyer. (2023). Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed
Frozen & Refrigerated Buyer. "Sales Value Changes of The Leading Frozen Meat Substitute Brands in The United States in Mid-2023." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed
Frozen & Refrigerated Buyer, Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 Statista, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed (last visited February 19, 2025)
Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 [Graph], Frozen & Refrigerated Buyer, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/?__sso_cookie_checker=failed