This chart presents the main areas of concern when it comes to personal data usage among French people in a survey from 2019. It appears that more than 80 percent of the respondents mentioned the commercial or marketing uses of their data as a topic of concern. Furthermore, that personal data could be used by insurance companies was rather worrisome for more than half of those surveyed.
Regarding the usage of your personal data, which topics concern you the most?*
Share of respondents
Usage of personal data for commercial or marketing ends
80%
Usage of personal data by insurance
55%
Usage of personal data by the health industry (pharmaceutical companies...)
42%
Usage of personal data by administrations and local authorities (municipality, hospitals...)
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Statistics on "Data usage in marketing and advertising "
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OpinionWay. (June 26, 2019). Regarding the usage of your personal data, which topics concern you the most?* [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/1022394/concerns-personal-data-usage-france/
OpinionWay. "Regarding the usage of your personal data, which topics concern you the most?*." Chart. June 26, 2019. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/1022394/concerns-personal-data-usage-france/
OpinionWay. (2019). Regarding the usage of your personal data, which topics concern you the most?*. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/1022394/concerns-personal-data-usage-france/
OpinionWay. "Regarding The Usage of Your Personal Data, Which Topics Concern You The Most?*." Statista, Statista Inc., 26 Jun 2019, https://www.statista.com/statistics/1022394/concerns-personal-data-usage-france/
OpinionWay, Regarding the usage of your personal data, which topics concern you the most?* Statista, https://www.statista.com/statistics/1022394/concerns-personal-data-usage-france/ (last visited April 06, 2020)
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