Impact of GDPR on e-commerce customer personalization in the UK and France 2018

With the implementation of GDPR in the European Union as of May 25, 2018, concerns have surfaced about collecting and using consumer data across all types of organizations. In the retail sector, GDPR proves to be a challenge in front of personalization services provided by e-commerce and multichannel retailers. In the UK and France, 67 percent of retailers believed GDPR will have a big impact on reaching consistent database communities and sharing info with third parties. In a similar fashion, more than half of respondents said gathering useful data on consumers will be impacted by GDPR.

E-commerce retailer perspectives on the impact of GDPR about customer personalization in the United Kingdom (UK) and France in 2018

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Release date

September 2018


France, United Kingdom

Survey time period


Number of respondents

200 respondents

Special properties

Senior executives at major UK and French retailers

Method of interview

Telephone interview

Supplementary notes

* This question was phrased by the source as follows: "In which areas do you think GDPR will impact your ability to provide more personalised services to your customers?"

The source added the following information: "The research prioritised large multichannel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY and consumer electronics."

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