Television consumption among kids in India 2021, by genre

Published by
Tanushree Basuroy,
Feb 5, 2024
About 51 percent of kids between ages two and 14 watched general entertainment channels or GECs across India in 2021. Movies ranked second trailing by a wide margin, while the share of kids watching kids channels doubled to 14 percent over the previous year.

Television consumption among kids in India in 2021, by genre

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Release date

March 2022

Region

India

Survey time period

2021

Age group

2 to 14 years

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Children and media in India
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