Europe: number of sponsorship deals of leading 50 football clubs 2019, by industry

In 2019, the leading shirt sponsors of the top 50 football clubs in Europe were the airline and the automotive industry. Both industries had six sponsorship deals with leading football clubs.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals with the airline industry amounted to 207 million euros. The automotive industry contributed with 159 million euros in shirt sponsorship.

Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by industry

Number of sponsorship deals
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Release date

May 2019



Survey time period


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Statistics on "Football sponsorship in Europe"

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