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Europe: number of sponsorship deals of leading 50 football clubs 2019, by industry
Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by industry
by David Lange,
last edited
Jul 10, 2019
In 2019, the leading shirt sponsors of the top 50 football clubs in Europe were the airline and the automotive industry. Both industries had six sponsorship deals with leading football clubs.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals with the airline industry amounted to 207 million euros. The automotive industry contributed with 159 million euros in shirt sponsorship.
Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by industry
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by David Lange,
last edited
Jul 10, 2019
In 2019, the leading shirt sponsors of the top 50 football clubs in Europe were the airline and the automotive industry. Both industries had six sponsorship deals with leading football clubs.
Football sponsorship allows brands to increase brand awareness, reach new markets and raise profits.
In 2019, the value of shirt sponsorship deals with the airline industry amounted to 207 million euros. The automotive industry contributed with 159 million euros in shirt sponsorship.
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- Release date
- May 2019
- Region
- Europe
- Survey time period
- 2019
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Europe
- Survey time period
- 2019
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Statistics on "Football sponsorship in Europe"
- Overview
The most important statistics
- Global sponsorship spending by region from 2009 to 2018 (in billion U.S. dollars)*Spending on sponsorships worldwide by region 2009-2018
- Most valuable football brands worldwide in 2019 (in million U.S. dollars)Brand value of top football clubs worldwide 2019
- Share of national and foreign sponsorship deals of the teams in the leading football divisions in Europe in 2016/2017, by division Europe: sponsorship of top division football clubs 2017, by division and source
- Number of sponsorship deals of top division football clubs in Europe in 2016, by countryEurope: sponsorship deals of top division football clubs 2016, by country
- Redistribution of Champions League broadcast and sponsorship fees by UEFA to participating clubs as of 2016, by categoryChampions League broadcast and sponsorship fee redistribution as of 2016, by category
- Do you think suitable sponsors are: becoming easier to find, hard to find or is there no real change?UK football clubs finance survey: availability of sponsors 2018, by league
- Are your revenues from key commercial contracts such as sponsorships: increasing, largely unchanged or falling?UK football clubs finance survey: Key revenue developments 2018, by league
- Leading brands on the Property Sponsorship Association Index for the Spanish men's top professional football division La Liga Santander in 2017Brands on the PSAI for the Spanish men's football division La Liga Santander in 2017
- Revenues
The most important statistics
- Aggregate revenues received from sponsorship and commercials by the top division football clubs in Europe in 2017, by country (in million euros)Europe: sponsorship and commercial revenues by football clubs 2017, by country
- Average revenues received from sponsorship and commercials by top division football clubs in Europe in 2017, by country (in million euros)Europe: average sponsorship and commercial revenue by football clubs 2017, by country
- Sponsorship revenues of the French Football Championship (Ligue 1) between 2008 and 2016 (in million euros)Sponsorship revenues of the Ligue 1 in France 2008-2016
- Sponsorship revenues of the French Football Championship (Ligue 1) during season 2016/2017, by club (in million euros)Sponsorship revenues of Ligue 1 clubs in France 2016-2017
- Total sponsoring revenues of the football clubs of the first Bundesliga in Germany during the 2019/2020 season (in million euros)Total sponsoring revenues in the first Bundesliga in Germany 2019/2020
- Football league clubs revenue in Spain from 2014/15 to 2016/17, by revenue stream* (in million euros)La Liga: football clubs revenue in Spain 2014/15-2016/17, by stream
- Revenues of football leagues from sponsors & commercial activities in Italy from 2013 to 2017 (in million euros)Italy: revenues of football leagues from sponsors & commercial activities 2013-2017
- Technical sponsors of main Serie A football clubs in Italy in 2017, by partnership value (in million euros)Italy: technical sponsors of main Serie A football clubs 2017, by partnership value
- Kit sponsorship
The most important statistics
- Share of top division football clubs with sponsorship in Europe in 2016, by type of kit sponsorshipEurope: top division football clubs 2016, by kit sponsorship type
- Distribution of the top division football clubs in Europe in 2018/2019, by origin of shirt sponsorshipEurope: breakdown of shirt sponsors of top tier football clubs 2018/19, by origin
- Total value of kit sponsorships of the Barclays Premier League from 2009/10 to 2019/20 (in million GBP)*Total value of kit sponsorships of the Barclays Premier League 2009-2020
- Kit sponsorship revenue of the German Bundesliga from 2012/13 to 2019/20 (in million euros)Kit sponsorship revenue of the German Bundesliga 2012-2020
- Value of jersey kit sponsorships in the Barclays Premier League in 2019/20, by club (in million GBP)*Jersey kit sponsorships in the Premier League by club 2019/20
- Kit sponsorship revenue of German Bundesliga clubs in 2019/20 (in million euros)Kit sponsorship revenue of German Bundesliga clubs 2019/20
- Earnings of football clubs in the first Bundesliga through their outfitters in the 2019/2020 season (in million euros)German Bundesliga football club earnings through outfitters 2019/2020 season
- Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros)Jersey kit sponsorships in the Serie A by club 2017/18
- Sponsorship industry
The most important statistics
- Distribution of top division football club main shirt sponsorship in Europe in 2016, by sectorEurope: top division football club shirt sponsorship breakdown 2016, by sector
- Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by industry Europe: number of sponsorship deals of leading 50 football clubs 2019, by industry
- Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by industry (in million euros)Europe: shirt sponsorship value of leading 50 football clubs 2019, by industry
- Number of shirt sponsorship deals of the leading 50 football clubs in Europe in 2019, by sponsor origin Europe: sponsorship deals of leading 50 football clubs 2019, by sponsor origin
- Shirt sponsorship value of the leading 50 football clubs in Europe in 2019, by sponsor origin (in million euro)Europe: shirt sponsorship value of leading 50 football clubs 2019, by sponsor origin
- FIFA World Cup
The most important statistics
- Number of FIFA 2018 World Cup sponsors, by categoryNumber of FIFA 2018 World Cup sponsors, by category
- Most well-known FIFA partners and official 2018 World Cup sponsors in ItalyItaly: brand awareness of FIFA and World Cup sponsors in 2018
- Which of the following partners and sponsors of the 2018 FIFA World Cup are you aware of?Belgium: most well-known 2018 FIFA World Cup partners and sponsors
- Which of the following partners and sponsors of the 2018 FIFA World Cup are you aware of?Germany: most well-known 2018 FIFA World Cup partners and sponsors
- Which of the following partners and sponsors of the 2018 FIFA World Cup are you aware of?Great Britain: most well-known 2018 FIFA World Cup partners and sponsors
- Which of the following partners and sponsors of the 2018 FIFA World Cup are you aware of?Sweden: most well-known 2018 FIFA World Cup partners and sponsors
- Which of the following partners and sponsors of the 2018 FIFA World Cup are you aware of?Russia: most well-known 2018 FIFA World Cup partners and sponsors
- Other sports and major events
The most important statistics
- Olympic Games revenue from domestic sponsorships from 1996 to 2016 (in million U.S. dollars)Olympic Summer Games - revenue generated from domestic sponsorships 1996-2016
- Total number of Olympic partners in the Olympic partner program (TOP)* from 1985 to 2016Olympic Games - total number of TOP sponsorship partners 2016
- Most valuable Formula 1 team brands in 2017 (in million U.S. dollars)Most valuable Formula One teams - brand value 2017
- Media equivalency* of the International Ski Federation (FIS) Cross-Country World Cup 2015/2016, by country (in million euros)FIS: media equivalency of the Cross-Country Ski World Cup 2015-2016, by country
- Media equivalency* of the International Ski Federation (FIS) Alpine World Cup 2015/2016, by country (in million euros)FIS: media equivalency of the Alpine Ski World Cup 2015-2016, by country
- Share of sponsors who believe that selected sports will gain in sponsoring significance in Austria, Germany and Switzerland in 2018Share of sport sponsors forecasting sponsoring increase by sport Europe 2018
- Share of sponsors who believe that selected sports will lose in sponsoring significance in Austria, Germany and Switzerland in 2018Share of sport sponsors who think sports will lose in significance Europe 2018
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