Preferred number of steps in skincare routine in Vietnam 2016-2018, by type

The statistic shows the preferred number of steps in the skincare routine among skincare shoppers in Vietnam in 2016 and 2018, measured by the number of purchased skincare categories. In 2016, most of the skincare shoppers preferred a 1-step skincare routine. In 2018, the 1-step skincare routine lost appeal while a 3-step skincare rountine gained popularity, increasing from 15 to 20 percent.

Preferred number of steps in skincare routine among skincare shoppers in Vietnam in 2016 and 2018

20162018
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Source

Release date

March 2019

Region

Vietnam

Survey time period

2016 to 2018

Special properties

figures based on Out of Home Panel conducted among skincare shoppers in the four urban key cities

Method of interview

Panel survey

Supplementary notes

Note: Number of steps measured by number of purchased categories.

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