The market share of press advertising gradually decreased in recent years in Russia, accounting for 1.4 percent of the total ad spending in 2021. The internet advertising expenditure, on the contrary, steadily increased every year, having occupied over 54 percent of the market.
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium
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Statistics on Advertising in Russia
Overview
7
- Premium Statistic Advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Advertising spend forecast in Russia 2022-2024, by scenario
- Premium Statistic Advertising market growth in Russia 2010-2022
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending in Russia 2021, by content type
- Premium Statistic Advertising market share in Russia 2021, by industry
Television advertising
6
- Premium Statistic Ranking of TV advertisers in Russia 2021, by spending
- Premium Statistic Ranking of TV advertisers in Russia 2021, by GRP
- Premium Statistic TV advertising share in Russia 2021, by product category
- Premium Statistic Number of advertisers and brands on TV in Russia 2022
- Premium Statistic Change in TV advertiser count in Russia monthly 2022
- Premium Statistic Largest TV advertisers in Russia 2021-2022, by spending share
Radio advertising
6
- Premium Statistic Reach of audio advertising in Russia 2017-2027, by segment
- Premium Statistic Radio advertising expenditure in Russia 2013-2021
- Premium Statistic Radio ad budget share in companies among regional advertisers in Russia 2021
- Premium Statistic Radio advertising share in Russia 2021, by product category
- Premium Statistic Key features of radio ads for regional advertisers in Russia 2021
- Premium Statistic Most popular radio ad formats among regional advertisers in Russia 2020-2021
Out-of-home advertising
8
- Premium Statistic OOH advertising expenditure in Russia 2021, by segment
- Premium Statistic DOOH share in OOH ad revenue in Russia 2018-2021
- Premium Statistic Outdoor advertising market growth in Russia 2017-2021
- Premium Statistic Outdoor advertising market growth in Russia 2021, by type
- Premium Statistic Outdoor advertising share in Russia 2021, by product category
- Premium Statistic Cinema advertising expenditure in Russia 2014-2021
- Premium Statistic Leading outdoor advertisers in Russia 2021, by spending
- Premium Statistic Highest-earning OOH advertising operators in Russia 2021
Press advertising
7
- Premium Statistic Reach of print advertisement in Russia 2017-2026, by segment
- Premium Statistic Press advertising expenditure in Russia 2016-2021, by segment
- Premium Statistic Magazine advertising expenditure in Russia 2017-2021
- Premium Statistic Newspaper advertising expenditure in Russia 2017-2021
- Premium Statistic Press advertising expenditure growth in Russia 2021, by medium
- Premium Statistic Central press advertising expenditure in Russia H1 2021, by medium
- Premium Statistic Press advertising share in Russia 2021, by product category
Digital advertising
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Online advertising and marketing revenue in Russia 2021, by segment
- Premium Statistic TV & digital advertising market share in Russia 2021-2025
- Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
- Premium Statistic Digital advertising market growth in Russia 2021, by channel
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Leading online advertisers in Russia 2021, by budget
Advertisers and their strategies
6
- Premium Statistic Leading advertisers in Russia 2021, by budget
- Basic Statistic Leading international advertisers in Russia 2021
- Premium Statistic Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
- Premium Statistic Advertising agency ranking in Russia 2021, by media buying
- Premium Statistic Number of ad channels used by companies in Russia 2021, by sector
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Consumer behavior
3
Further related statistics
17
- Advertising market growth in Russia 2000-2021, by medium
- Regional advertising expenditure growth in Russia in 2021, by medium
- Advertising revenue in Russia 2000-2021, by medium
- Digital advertising expenditure in Finland 2020-2025
- Distribution of global advertising revenue 2016-2021, by medium
- Advertising expenditure of total digital display in China 2012-2017
- Advertising spending in Austria 2007-2016, by media
- Digital ad spend in Germany 2022, by device
- Advertising spending in the United Kingdom (UK) 2007-2016, by media
- Out-of-home ad spend in Canada 2019-2023
- Advertising spend as a percentage of GDP in Asia Pacific 2016 by country
- Change in ad revenue in China 2012-2021, by medium
- Largest advertisers Thailand 2020
- Outdoor advertising year-on-year growth in France 2008-2015
- Share of advertising expenditure by media type Malaysia 2018
- Forecast of advertising expenditure in Europe 2018-2023, by region
- Digital display ad spending growth in CEE 2021, by country
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Statistics
- Advertising market growth in Russia 2000-2021, by medium
- Regional advertising expenditure growth in Russia in 2021, by medium
- Advertising revenue in Russia 2000-2021, by medium
- Digital advertising expenditure in Finland 2020-2025
- Distribution of global advertising revenue 2016-2021, by medium
- Advertising expenditure of total digital display in China 2012-2017
- Advertising spending in Austria 2007-2016, by media
- Digital ad spend in Germany 2022, by device
- Advertising spending in the United Kingdom (UK) 2007-2016, by media
- Out-of-home ad spend in Canada 2019-2023
- Advertising spend as a percentage of GDP in Asia Pacific 2016 by country
- Change in ad revenue in China 2012-2021, by medium
- Largest advertisers Thailand 2020
- Outdoor advertising year-on-year growth in France 2008-2015
- Share of advertising expenditure by media type Malaysia 2018
- Forecast of advertising expenditure in Europe 2018-2023, by region
- Digital display ad spending growth in CEE 2021, by country
Russian Association of Communication Agencies. (May 18, 2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of advertising expenditure in Russia from 2000 to 2021, by medium." Chart. May 18, 2022. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. (2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium. Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of Advertising Expenditure in Russia from 2000 to 2021, by Medium." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies, Distribution of advertising expenditure in Russia from 2000 to 2021, by medium Statista, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/ (last visited March 29, 2023)
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph], Russian Association of Communication Agencies, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/