Attitudes towards advertising in Sweden 2022

Published by Statista Research Department, Oct 10, 2023
During a 2022 survey, 16 percent of respondents from Sweden stated that their general attitude towards advertising was quite or very positive. On the other hand, 55 percent said their attitude towards ads was (quite or very) negative.

Attitudes towards advertising in Sweden as of June 2022

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Release date

August 2022

Region

Sweden

Survey time period

June 1 to 8, 2022

Number of respondents

1,030 respondents

Age group

18-79 years

Method of interview

Online interview

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Overview

7

Denmark

8

Finland

7

Iceland

5

Norway

8

Sweden

8

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Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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