Mobile apps and browser mobile purchases Spain 2017

Spanish online shoppers preferred mobile applications to make their purchases over their mobile browsers in 2017. With 66 percent of the total share of mobile shoppers, the great majority of internet users that made online purchases did so through their mobile applications. In contrast, only a 34 percent favored browser shopping over their mobile applications that year.

Share of mobile purchases made through applications or web browser in Spain in 2017

Share of online shoppers
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Source

Release date

July 2018

Region

Spain

Survey time period

2017

Special properties

online users who make online purchases

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