63 percent of respondents according to a recent survey said the headline or picture was an important attribute to click-through to a news story on social media. This was in line with findings from another study that showed Indians largely rely on social cues or alternative markers like number of comments, images and the sender of the messages to access news.
Attributes when deciding to click through to a news story over social media across India in 2019
Characteristic
Share of important attributes
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Reuters Institute for the Study of Journalism, & University of Oxford. (March 24, 2019). Attributes when deciding to click through to a news story over social media across India in 2019 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, und University of Oxford. "Attributes when deciding to click through to a news story over social media across India in 2019." Chart. March 24, 2019. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, University of Oxford. (2019). Attributes when deciding to click through to a news story over social media across India in 2019. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism, and University of Oxford. "Attributes When Deciding to Click through to a News Story over Social Media across India in 2019." Statista, Statista Inc., 24 Mar 2019, https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
Reuters Institute for the Study of Journalism & University of Oxford, Attributes when deciding to click through to a news story over social media across India in 2019 Statista, https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/ (last visited September 13, 2024)
Attributes when deciding to click through to a news story over social media across India in 2019 [Graph], Reuters Institute for the Study of Journalism, & University of Oxford, March 24, 2019. [Online]. Available: https://www.statista.com/statistics/1026277/india-attributes-to-access-news-on-social-media/
