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Awareness of media brands India 2019

The most known news media brands as per a survey were India's legacy brands, including The Times of India, DD News, Hindustan Times and NDTV with a rating of over seven points. New media brands like Firstpost, The Wire and Republic TV were less known and therefore assumed to be less trusted by the respondents with a rating of around six points. This is an indicator that brands that are known and familiar to the audiences are trusted more.

Awareness of media brands across India in 2019

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Release date

March 2019



Survey time period

January 2019

Number of respondents

above 50 respondents for each brand.

Special properties

among English speakers with access to the internet who had consumed news in the month preceding the survey period.

Method of interview

Online panel

Supplementary notes

The survey question was- "How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is 'not at all trustworthy' and 10 is 'completely trustworthy'."
The data is from those respondents who are aware of the brand but may or may not be regular users of it.

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Statistics on "Journalism"

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