Recent trends in data use by companies to enhance customer experience led to endangering consumers' trust in companies. According to a recent research conducted by Sales Force, in the United Kingdom (UK), 59 percent of consumers were skeptical about companies' use of customer data in 2019. The study also revealed another 46 percent stated that companies mishandling data would lead to a decision to not buy from that company. Increasingly, more and more consumers are becoming aware of the implications of data use by companies. In fact, 66 percent of consumers surveyed in this study said being able to trust companies now matters more than it did a year ago.
Consumer opinions on company use of customer data in Ireland and the United Kingdom (UK) in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Salesforce Research. (June 12, 2019). Consumer opinions on company use of customer data in Ireland and the United Kingdom (UK) in 2019 [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/1026890/data-and-privacy-consumer-opinions-in-the-united-kingdom-and-ireland/
Salesforce Research. "Consumer opinions on company use of customer data in Ireland and the United Kingdom (UK) in 2019." Chart. June 12, 2019. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/1026890/data-and-privacy-consumer-opinions-in-the-united-kingdom-and-ireland/
Salesforce Research. (2019). Consumer opinions on company use of customer data in Ireland and the United Kingdom (UK) in 2019. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/1026890/data-and-privacy-consumer-opinions-in-the-united-kingdom-and-ireland/
Salesforce Research. "Consumer Opinions on Company Use of Customer Data in Ireland and The United Kingdom (Uk) in 2019." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/1026890/data-and-privacy-consumer-opinions-in-the-united-kingdom-and-ireland/
Salesforce Research, Consumer opinions on company use of customer data in Ireland and the United Kingdom (UK) in 2019 Statista, https://www.statista.com/statistics/1026890/data-and-privacy-consumer-opinions-in-the-united-kingdom-and-ireland/ (last visited July 07, 2022)
