Japan: ad technology market size 2027

The value of the advertising technology market in Japan was estimated at 1.89 trillion Japanese yen in fiscal year 2020. The market encompasses booked advertising, search-linked advertising, operational advertising (including e-commerce), as well as performance-based advertising. It was expected to grow to 2.57 trillion yen by fiscal year 2027.

Value of the advertising technology market in Japan in fiscal year 2020 with a forecast until 2027 (in trillion Japanese yen)

Characteristic	Market size in trillion Japanese yen
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Release date

December 2021

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Region

Japan

Survey time period

fiscal year 2020; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

*Forecast.

Advertising technology refers to information technology that controls the matching of advertising placements and advertising spaces on the internet by utilizing the know-how of financial engineering, artificial intelligence (AI), etc.
The advertising technology market refers to the total advertising medium costs of advertisements placed on websites and apps that are provided by telecommunications services that use the internet or mobile devices. Objects are advertisements that use text, visuals, or sound (music, narration). Production costs of contents are excluded.
The advertising technology market consists of the following segments: booked advertising, search-linked advertising, operational advertising (incl. e-commerce), and performance-based advertising.

100 Japanese yen equal 0.76 U.S. dollars or 0.71 euros as of January 2023.
Values have been rounded.

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