PC online ad technology market size in Japan 2017-2024

In 2017, the PC directed online advertising technology market, being part of the advertising technology (Ad Tech) market, was valued at approximately 469 billion Japanese yen. The PC online advertisement technology market was forecasted to shrink to around 425 billion yen in 2024, with the Ad Tech market dominated by smartphone directed advertisement.

Value of the PC directed online advertising technology market in Japan from 2017 to 2024

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Sources

Release date

December 2018

Region

Japan

Survey time period

2017

Supplementary notes

*Forecast.

The advertising technology market is defined by the ad spendings of the online advertising market and the data management platforms, marketing automation and related services of the digital marketing market. Excluding content production costs in ad spendings.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of July 2019.
Values have been rounded.

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