Incentives for electric car purchases in Japan 2019

The majority of Japanese respondents, around 51.5 percent, considered governmental measures such as tax rebates and subsidies as leading incentives for purchasing electric cars, according to a survey conducted by Rakuten Insight in June 2019. In contrast, only around 5.6 percent saw priority or special lanes for electric vehicles as main motivators to switch from conventional to electric vehicles.

Main motivators for purchasing electric cars in Japan as of June 2019

Share of respondents
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Release date

July 2019



Survey time period

June 7 to 30, 2019

Number of respondents

623 respondents

Special properties

up to three answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What incentives would motivate you to purchase an electric car?"

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Statistics on "Electric vehicles in Japan"

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