Recognition of electric car brands in Japan 2019

With over 78 percent, the Nissan Leaf was the most well known electric car model among Japanese consumers, according to a survey conducted by Rakuten Insight in June 2019. In contrast, less than one percent of respondents in Japan recognized the BYD Qin PHEV model of the Chinese automobile manufacturer BYD Auto.

Awareness of specific electric car models in Japan as of June 2019

Share of respondents
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Source

Release date

July 2019

Region

Japan

Survey time period

June 7 to 30, 2019

Number of respondents

622 respondents

Method of interview

Online survey

Supplementary notes

Original question: "Which brand and/or models of electric cars are you aware of?"

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Statistics on "Electric vehicles in Japan"

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