Hyundai Motor was the most known electric car brand among South Korean consumers in 2024. According to a survey conducted by Rakuten Insight, around 79.29 percent of respondents were aware of Hyundai Motor, followed by Tesla and Kia Motor.
Awareness of electric car models in South Korea as of January 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 11, 2024). Awareness of electric car models in South Korea as of January 2024 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed
Rakuten Insight. "Awareness of electric car models in South Korea as of January 2024." Chart. March 11, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed
Rakuten Insight. (2024). Awareness of electric car models in South Korea as of January 2024. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed
Rakuten Insight. "Awareness of Electric Car Models in South Korea as of January 2024." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed
Rakuten Insight, Awareness of electric car models in South Korea as of January 2024 Statista, https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed (last visited March 15, 2025)
Awareness of electric car models in South Korea as of January 2024 [Graph], Rakuten Insight, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1028008/south-korea-electric-car-brand-awareness/?__sso_cookie_checker=failed