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Most popular lifestyle shopping mall brands among young people in their 20s in South Korea as of July 2018
Most popular lifestyle shopping mall brands by young people South Korea 2018
According to the survey, Daiso was the most popular lifestyle shopping mall brands in South Korea with 531 brand power index (BPI) points in 2018. The second popular lifestyle shopping mall brand in South Korea was IKEA with 182 points.
Most popular lifestyle shopping mall brands among young people in their 20s in South Korea as of July 2018
BPI points*
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Source

Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

Most popular lifestyle shopping mall brands by young people South Korea 2018
According to the survey, Daiso was the most popular lifestyle shopping mall brands in South Korea with 531 brand power index (BPI) points in 2018. The second popular lifestyle shopping mall brand in South Korea was IKEA with 182 points.
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