Try our corporate solution for free!
(212) 419-8286

Most popular online bookstore brands by young people South Korea 2018

According to the survey, Yes 24 Co Ltd was the most popular brand among online bookstore brands in South Korea with 291 brand power index (BPI) points in 2018. The second popular online bookstore brand in South Korea was Aladin Communications with 265 points.

Most popular online bookstore brands among young people in their 20s in South Korea as of July 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018


South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "South Korea"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.