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Most popular cosmetic brands among Millennials and Generation Zs South Korea 2019

According to a survey in South Korea in 2019, Innisfree was the most popular cosmetic brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with around 48 brand power index (BPI) points in 2019. After Innisfree came Chanel and Saint Laurent, both around 30 points. While these two had lower brand familiarity compared to other brands such as Missha, they had higher brand loyalty.

Most popular cosmetic brands among Millennials and Generation Zs in South Korea as of July 2019

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Source

Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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