Growth of advertising expenditure in Singapore 2018-2020 by media type

Published by
Joschka Müller,
Mar 23, 2022
In 2018, the ad spend in Singapore experienced negative growth for all media types except for digital media, which saw a positive growth of 13.2 percent. This trend is expected to continue in 2019 and 2020, which was predicted to see a growth in digital ad spend of 9.2 percent and 9.4 percent respectively.

Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media

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Release date

February 2019

Region

Singapore

Survey time period

2018

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