Growth of advertising expenditure in Singapore 2018-2020 by media type

In 2018, the ad spend in Singapore experienced negative growth for all media types except for digital media, which saw a positive growth of 13.2 percent. This trend is expected to continue in 2019 and 2020, which was predicted to see a growth in digital ad spend of 9.2 percent and 9.4 percent respectively.

Growth of advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media

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Source

Release date

February 2019

Region

Singapore

Survey time period

2018

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