Share of total advertising expenditure in Singapore 2018 by media type

Published by
Joschka Müller,
Mar 23, 2022
In 2018, television advertising made up the largest share of ad spend in Singapore, at 30.3 percent, while digital media came in second at 28.4 percent. Digital media ad spend grew by 13.2 percent in 2018.

Share of total advertising expenditure in Singapore in 2018, by type of media

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Release date

February 2019

Region

Singapore

Survey time period

2018

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