Most popular sportswear brands among Millennials and Generation Zs South Korea 2019

According to a survey in South Korea in 2019, Nike was the most popular sportswear brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with 62.7 brand power index (BPI) points and followed by Adidas with around 57 points. Together, the two brands formed a top-tier among sportswear brands. Nike scored higher with older people, while Adidas scored highest among people in their early twenties.

Most popular sportswear brands among Millennials and Generation Zs in South Korea as of July 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Nike"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.