Out-of-home advertising expenditure share in Singapore 2018-2020

In 2018, out-of-home (OOH) advertising made up nine percent of total advertising spend in Singapore. The share of OOH advertising was forecasted to decrease to 7.4 percent in 2020. OOH as spend has been impacted by the significant and continued growth in digital advertising expenditure.

Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020

Share of total advertising expenditure
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Source

Release date

February 2019

Region

Singapore

Survey time period

2018

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