In 2018, out-of-home (OOH) advertising made up nine percent of total advertising spend in Singapore. The share of OOH advertising was forecasted to decrease to 7.4 percent in 2020. OOH as spend has been impacted by the significant and continued growth in digital advertising expenditure.
Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020
Characteristic
Share of total advertising expenditure
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Dentsu Aegis Network. (February 1, 2019). Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/
Dentsu Aegis Network. (2019). Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home Advertising Expenditure as Share of Total Advertising Expenditure in Singapore in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/
Dentsu Aegis Network, Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/ (last visited September 13, 2024)
Out-of-home advertising expenditure as share of total advertising expenditure in Singapore in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1029008/singapore-ooh-advertising-spending-share/
