Instagram user share in Kenya 2023, by age group
As of May 2023, there were 2.95 million Instagram users in Kenya. Overall, 48.5 percent of users were women. Instagram users aged between 18 and 24 years made up the largest share of the platform's audience in the country, accounting for 42.6 percent of users, followed by 25 to 34 year olds, who accounted for 33.3 percent. Additionally, just under five percent of users were aged 13 to 17 years.
