Share of promoters/detractors of online shopping in Denmark 2019, by category

Personal care, cosmetics and medicine was the category which had the highest share of online shoppers who promoted it (58 percent of the respondents) in Denmark, as of May 2019. The second most promoted category was film, music and books, promoted by 56 percent of the Danes.

Share of promoters/detractors of online shopping in Denmark as of May 2019, by product category

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Source

Release date

February 2020

Region

Denmark

Survey time period

May 2019

Number of respondents

14,303 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Hvor sandsynligt er det, at du ville anbefalle denne netbutik til familie, venner eller kollegaer?"

Missing percentage points to 100 percent are probably due to rounding.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "E-commerce in Denmark"

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