In 2019, about 44 percent of Italian online consumers bought clothing or sports apparel, making it the most popular purchase that year. Houehold products and books followed with almost 39 and 25 percent of online shoppers, respectively.
Share of people shopping online in Italy in 2019, by product and service category
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Istat. (March 3, 2021). Share of people shopping online in Italy in 2019, by product and service category [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. "Share of people shopping online in Italy in 2019, by product and service category." Chart. March 3, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. (2021). Share of people shopping online in Italy in 2019, by product and service category. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat. "Share of People Shopping Online in Italy in 2019, by Product and Service Category." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/1029465/online-purchases-categories-italy/
Istat, Share of people shopping online in Italy in 2019, by product and service category Statista, https://www.statista.com/statistics/1029465/online-purchases-categories-italy/ (last visited June 27, 2022)