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Most popular credit card companies by young people South Korea 2018

Published by L. Yoon, Mar 5, 2021
According to the survey, KB Kookmin Card Co., Ltd. was the most popular credit card company among young people in their 20s in South Korea with 244 brand power index (BPI) points in 2018. The second popular credit card company in South Korea was Shinhan Card with 222 points.

Most popular credit card companies among young people in their 20s in South Korea as of July 2018

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Source

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

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