Singapore: online ads leading to in-store footfall by gender 2019

According to the results of a survey on Singaporean shoppers between April and May 2019, 68 percent of male respondents and 58 percent of female respondents stated that they had been influenced by online ads they saw while outdoors to visit the nearest physical store to look for the relevant products. Digital advertising was forecasted to grow both in expenditure and market share, and the results of this survey seemed to prove the effectiveness of online advertising in increasing footfall to physical stores.

Respondents who had been influenced to visit the nearest physical store to look for a product after seeing an online ad while outdoors in Singapore as of May 2019, by gender

Characteristic	Share of respondents
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Release date

June 2019

More information

Region

Singapore

Survey time period

April to May 2019

Number of respondents

453 respondents

Special properties

The sample was balanced by age and gender to ensure representative results.

Supplementary notes

The question asked in the survey was as follows: "Have you seen an online advert while outdoors and decided to walk to the nearest physical store to look for relevant products?"

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