Popular paid music streaming apps among people in their 20s South Korea 2022

Most popular paid music streaming apps among people in their twenties in South Korea as of July 2022

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Release date

October 2022

Region

South Korea

Survey time period

July 22 to 29, 2022

Number of respondents

1,000 respondents

Age group

19-29 years old

Method of interview

Online panel

Supplementary notes

*20s-BPI (20s Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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