EV/EBITDA in the consumer goods & FMCG sector in the U.S. 2019-2020, by industry

In the United States, the average value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the consumer goods & FMCG sector as of 2020 was a multiple of approximately 14.5x. Companies operating in the shoe industry saw the highest valuation multiple with EV/EBITDA valued at 22.1x as of 2020. EV/EBITDA multiples increased in the consumer goods and FMCG sector in the United States between 2019 and 2020, a trend that was mirrored in Western Europe.

Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States in 2019 and 2020, by industry

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Release date

January 2020


United States

Survey time period

January 2019 and January 2020

Number of respondents

2019= 6,004 2020= 5,878*

Supplementary notes

* All companies (excluding financials). consumer goods & FMCG 2019=363 2020=414.

Enterprise value = Market value of equity + Market value of debt - Cash.
EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT).

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