In the United States, the median value of enterprise value to earnings before interest, tax, depreciation and amortization (EV/EBITDA) in the consumer goods & FMCG sector as of 2025 was a multiple of approximately 12.5x. Companies operating in the soft beverages industry saw the highest valuation multiple with EV/EBITDA valued at 18x in 2025.
Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry
Values are as of January each year. A total of 345 companies were included in the calculation for 2025, 349 for 2024, 379 for 2023, 392 for 2022, 454 for 2021, 414 for 2020 and 363 for 2019.
Enterprise value = Market value of equity + Market value of debt - Cash. EBITDA = Estimated by adding depreciation and amortization back to operating income (EBIT). Only positive EBITDA companies.
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Leonard N. Stern School of Business. (January 5, 2025). Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed
Leonard N. Stern School of Business. "Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry." Chart. January 5, 2025. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed
Leonard N. Stern School of Business. (2025). Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed
Leonard N. Stern School of Business. "Average Ev/Ebitda Multiples in The Consumer Goods & Fmcg Sector in The United States from 2019 to 2025, by Industry." Statista, Statista Inc., 5 Jan 2025, https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed
Leonard N. Stern School of Business, Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry Statista, https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed (last visited February 11, 2025)
Average EV/EBITDA multiples in the consumer goods & FMCG sector in the United States from 2019 to 2025, by industry [Graph], Leonard N. Stern School of Business, January 5, 2025. [Online]. Available: https://www.statista.com/statistics/1030009/enterprise-value-to-ebitda-in-the-consumer-goods-and-fmcg-sector-in-united-states/?__sso_cookie_checker=failed