Personal data in targeted political messages in the European Union 2018

In all 28 member states, more people were concerned than not concerned about personal data being used to target the political messages they see. In Ireland, Spain, Greece, and Hungary at least three quarters were concerned. Only in Estonia was the share of concerned respondents less than half (48 percent)

Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country

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Source

Release date

November 2018

Region

EU

Survey time period

September 8-26, 2018

Number of respondents

22,629 respondents

Special properties

Internet users

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked "How concerned are you about the following issues related to the use of Internet and of online social networks? The personal data people leave on the Internet is used to target the political messages they see, undermining free and fair competition between all political parties"

*EU28=weighted average for the 28 member states

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Statistics on "Online political advertising in Europe"

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