In 2021, news media accounted for 12 percent of the total advertising spending in Sweden. In 2008, their share stood at 36 percent. This signifies a dop of 24 percentage points in the presented period. The source projected that the share would continue falling to reach 10 percent in 2023.
Share of news media in advertising spending in Sweden from 2008 to 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Change of global ad spend value 2022 vs. 2024, by medium
- Premium Statistic Global ad markets with lowest major media spend growth 2024 vs. 2021
- Premium Statistic Global ad spend distribution 2022, by medium
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Global ad markets with highest major media spend growth 2024 vs. 2021
- Premium Statistic Colombia: ad spend 2021, by medium
- Premium Statistic Ecuador: ad spend 2018-2024, by medium
- Premium Statistic Venezuela: ad spend 2019, by medium
- Premium Statistic Honduras: ad spend 2017, by medium
About the region
10
- Premium Statistic Advertising spending change in Sweden 2018-2022
- Premium Statistic Television advertising spending in Sweden 2009-2022
- Premium Statistic Local daily newspaper advertising spending in Sweden 2009-2022
- Premium Statistic Metropolitan daily newspaper advertising spending in Sweden 2009-2022
- Premium Statistic Daily evening paper advertising spending in Sweden 2009-2022
- Premium Statistic Advertising spending growth in Sweden 2022, by medium
- Basic Statistic Cumulated advertising spending change in Sweden 2020, by media
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Radio advertising spending in Sweden 2009-2022
- Premium Statistic Direct advertising spending in Sweden 2009-2022
Selected statistics
1
Other regions
9
- Premium Statistic Ad spend growth in Western Europe 2000-2024
- Premium Statistic Puerto Rico: ad spend 2015-2018, by medium
- Premium Statistic Ad spend in Luxembourg 2022, by medium
- Premium Statistic Media owners ad revenue in India 2012-2021, by medium
- Premium Statistic Brazil: ad spend growth 2018-2024, by medium
- Premium Statistic Cost Rica: advertising spending 2019, by medium
- Premium Statistic Ad spend growth in Colombia 2021, by medium
- Premium Statistic Advertising expenditure in China 2012-2021, by medium
- Basic Statistic Growth of advertising spending in MENA 2010-2024, by medium
Related statistics
9
- Premium Statistic Advertising expenditure in Austria 2022, by medium
- Premium Statistic Radio advertising product sectors ranked by spending in the UK 2022
- Premium Statistic OOH advertising spending in the UK 2011-2022
- Premium Statistic Commercial radio share of advertising revenue in the United Kingdom (UK) 2009-2022
- Premium Statistic Highest spending radio advertising planning agencies in the UK 2021
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Media ad spending in Norway 2022, by medium
- Basic Statistic Cumulative advertising revenue in Norway 2020, by media
- Premium Statistic Year-on-year advertising spending change in Norway 2019, by medium
Further Content: You might find this interesting as well
Göteborgs universitet. (March 15, 2023). Share of news media in advertising spending in Sweden from 2008 to 2023 [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. "Share of news media in advertising spending in Sweden from 2008 to 2023." Chart. March 15, 2023. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. (2023). Share of news media in advertising spending in Sweden from 2008 to 2023. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet. "Share of News Media in Advertising Spending in Sweden from 2008 to 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/
Göteborgs universitet, Share of news media in advertising spending in Sweden from 2008 to 2023 Statista, https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/ (last visited April 24, 2024)
Share of news media in advertising spending in Sweden from 2008 to 2023 [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1030577/share-news-media-ad-spend-sweden/