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Preferred shopping channel during festive season India 2017-2020

During the survey conducted on preferred shopping channels throughout the festive season in 2020 across India, 75 percent of the respondents preferred shopping online. Owing to the COVID-19 pandemic, only about 37 percent of the respondents preferred shopping in malls that year. The various discount schemes were a major contributor to the increasing trend of online shopping, in addition to the latter not being restricted by location.

Preferred shopping channel during festive season across India from 2017 to 2020

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Sources

In cooperation with
LitmusWorld
Release date

October 2020

Region

India

Survey time period

2017 to 2020

Number of respondents

100,000+

Supplementary notes

*Includes shopping websites and apps.

Specific date of survey was not mentioned by the source.

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Statistics on "Silk in India"

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