Data privacy: share of services UK consumers trust with their data in 2018

In the United Kingdom, online shopping and retail were the most trusted services when it came to consumers and their personal data. According to a survey conducted among UK consumers in 2018, 65 percent of consumers said they trusted retailers to handle their data. The least trusted services were social media networks, eliciting a positive response from less than half of respondents.

UK consumers: do you trust the following to handle your personal data?

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Release date

May 2018


United Kingdom

Survey time period

April 27, 2018 to May 12, 2018

Number of respondents

1,250 respondents

Age group

16 years and older

Special properties

UK adults*

Supplementary notes

* Internet users aged 16-64 who were aware of the GDPR.
The source adds the following information: "Respondents were asked to select from a 5-point scale where 1= “I do trust this service with my personal data” and 5= “I do not trust this service with my personal data”. Figures shown in the chart are for options 1-3 on this 5-point scale."

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Statistics on "Retail technology in the United Kingdom (UK)"

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