Consumer reasons for using their mobiles while shopping in the UK in 2018
Mobile shoppers in the United Kingdom (UK) used their devices mostly for last minute purchases while shopping. According to the results of a survey conducted on mobile shopping behavior of UK consumers in 2018, another reason for making mobile purchases was the sales season, popular with nearly a quarter of respondents. That being said, 15 percent of consumers said they used their mobile to buy on a regular basis.